The Installer Report
How Top Shops Turn Reviews Into Revenue
Reputation is not a “marketing project.” It is operational proof surfaced to the market—if your process backs it up.
By : Jordan Ellis
Illustration by Installer Report
Elite shops ask for reviews at the moment of highest certainty—after delivery walkthrough—using a single link and a script that respects time.
The follow-up cadence
Day 0: thank you + link. Day 3: check-in on any questions. Day 14: referral prompt only if sentiment is strong. Anything more is spam.
Turning reviews into ads
Pull verbatim language into LSAs and landing headlines. Customers recognize their own vocabulary.
Internal scoreboard
Track review velocity, rating drift by estimator, and lead-to-booked from review-rich channels.
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