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Barry Atkins Is Running Point on WFCT 2026 — Meet the President Selling the Floor
Key Media & Research president Barry Atkins is the name behind WFCT exhibit and sponsorship sales heading into San Antonio Aug. 26–29. Here’s who he is, how he got the job, and why operators should care who packs the booth wall.
Tint Wiz’s Erik Devash Enters the Window Film Hall of Fame — Why Software Just Became Ceremony
WFCT will induct Tint Wiz founder Erik Devash on Aug. 27 in San Antonio. Here’s what that honor signals for shop software stacks, Fullsteam-era consolidation talk, and who owns the installer OS.
Who’s Actually on the WFCT 2026 Floor: The Operator Guide to Sponsors and Booth Gravity
XPEL, Eastman, Avery, Solar Gard, Terminax, Tint Wiz, insurers, and a long Topaz wall—here’s how to walk the San Antonio floor with a buy list instead of a tote bag.
WFCT’s Family Film Day Is a Labor Strategy Dressed as a Soft Feature
Saturday, Aug 29 lets kids onto the San Antonio floor for $10. Cute? Yes. Also the clearest public signal yet that shops are fighting a recruiting pipeline problem.
WFCT Meets Auto Glass Week: Why Tint Shops Can’t Ignore ADAS Anymore
Same San Antonio week, shared registration portal, overlapping skillsets. Ceramic non-metal film, camera zones, and calibration culture are colliding—here’s the operator checklist.
XPEL’s San Antonio Fortress Story: Tariffs, Manufacturing, and Installer Gravity
Public-market chatter around tariff refunds and manufacturing buildouts keeps XPEL at the center of installer-network talk—just as WFCT lands in its backyard. What shops should watch.
WFCT 2026: San Antonio Becomes the Industry’s Week of Record
The International Window Film Conference & Tint-Off™ lands Aug. 26–29 at the Henry B. González Convention Center—co-located with Auto Glass Week, packed with returning film/PPF sponsors, Tint-Offs, Hall of Fame inductions, and a first-ever Family Film Day. Here’s the operator field guide.
Window Film’s 2026 Market Shift: Ceramic Became the Professional Default
Mid-July industry analysis points to ceramic film as the stocked standard—driven by price compression, installer education, and EV/building demand—not marketing decks. What distributors and shops should stock next.