Marketing & ads
Google Ads (Search)
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Classic search ads still matter for competitive metros and multi-service shops that need query-level control LSAs do not provide.
Visit vendor site →IR Scorecard
Tier A · Premium pricing · Search defense
Overall
79
Field sentiment
“Needed beside LSAs when you want query control — negatives or die.”
— PPC operators
Scores are Installer Report editorial assessments synthesizing public reviews and field chatter — not paid rankings. Weighted: quality 40%, sentiment 35%, value 25%.
Best for
Shops with strong landing pages and call tracking beyond the LSA UI.
What it actually does
Search campaigns, call extensions, and landing-page funnels for queries like “ceramic tint near me” or “PPF [city]”.
Where it fits
Alongside LSAs when you need brand defense, multi-location pages, or services outside LSA categories.
Watch-outs
Without negative keywords and call recording, you will buy tire-kickers and out-of-area clicks.
Verdict
Keep in the stack with LSAs—not as a blind substitute.
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